Going Mobile:

Optimizing eCommerce for a Complete Omnichannel Experience


eCommerce is big business in today's retail industry and having a mobile-friendly component critical for success in today's Marketplace.

This playbook discusses the importance of mobile platforms play in rounding out eCommerce offerings. A mobile platform not only keeps customers connected but the right platform can provide a wealth of data that can be used to further engage customers with a brand.

We Explore:

  • Choosing the Right Platform
  • Mobile generated data
  • Generational Differences

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